To launch the clilent’s credit card offerings, a truly personalised, one-of-a-kind music video was created using tech and real-time data.
Featuring singer-songwriter Dru Chen as the host / singer, users were guided to answer 5 questions about their preferences. Their answers, along with their Facebook details and real-time data, will generate a customised music video and a credit card to match their personality.
With over 16,000 music video permutations, each customer was presented with a uniquely curated video.
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*Portfolio showcased could refer to previous work done by a member of The Loud Clan, but not necessarily done by the company itself.
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